# identity.md

## Organization Overview
- **Company Name:** SoulKu
- **Mission:** To create genuine gemstone jewelry handcrafted by moms, intentionally designed to celebrate, support, inspire, and empower individuals with beautiful and comfortable pieces for everyday wear.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2011 in Asheville, NC.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** A dedicated team of artisans, primarily mothers, who handcraft genuine gemstone jewelry.
- **Company Culture and Values:** Focused on celebrating, supporting, inspiring, and empowering, with an emphasis on handcrafted quality and intentional design.

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in the design and production of handcrafted genuine gemstone jewelry, created by artisans.
- **Location(s) and Geographic Presence:** Operations are based in Asheville, NC.
- **Key Partnerships and Affiliations:** Details forthcoming.