SoulKu | Handcrafted in Asheville, NC

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JEWELRY FOR THE JOURNEY

We believe jewelry should be more than an accessory, it should be a ritual. With SoulKu, the ritual is simple: each time you put it on or touch it, you reconnect with its meaning. It becomes more than a keepsake, but a quiet source of inspiration, a reminder of strength, and a reflection of where you are or where you’re going. It celebrates milestones, honors healing, and helps people connect more deeply with themselves and with one another.

BEST SELLERS

[BEST SELLERS](/content/collections/best-sellers "Browse our Best Sellers collection"/index.html) [VIEW MORE](/content/collections/best-sellers "Browse our Best Sellers collection"/index.html)

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Limited Edition Turquoise Thunderbird Necklace for Protected & Magical\ \ Limited Edition Turquoise Thunderbird Necklace for Protected & Magical\ \ \ \ $42.00

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Moss Agate Soul-Full of Light Necklace for Flourish\ \ Moss Agate Soul-Full of Light Necklace for Flourish\ \ \ 5.0(8)\ \ \ $30.00

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Opalite "It's Alright" Necklace\ \ Opalite "It's Alright" Necklace\ \ \ 5.0(4)\ \ \ $30.00

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Moonstone I Love You To The Moon & Back Necklace\ \ Moonstone I Love You To The Moon & Back Necklace\ \ \ 5.0(8)\ \ \ $44.00

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Limited Edition Black Onyx Moon Necklace for You Are Magic\ \ Limited Edition Black Onyx Moon Necklace for You Are Magic\ \ \ \ $34.00

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Mother of Pearl Soul-Full of Light Necklace for Peace Be With You\ \ Mother of Pearl Soul-Full of Light Necklace for Peace Be With You\ \ \ 5.0(2)\ \ \ $30.00

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Powder Blue Crystal Soul Shine Necklace for Breathe\ \ Powder Blue Crystal Soul Shine Necklace for Breathe\ \ \ 5.0(18)\ \ \ $28.00

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Rose Quartz Intention Necklace for Love\ \ Rose Quartz Intention Necklace for Love\ \ \ 5.0(18)\ \ \ $21.60\ $27.00

FIND YOUR SOUL STONE

Ready to discover the crystal that aligns with your energy, intentions, and path? Take our short quiz to reveal the stone that’s calling you right now—and why it’s exactly what your soul needs.

take our quiz

No Guessing, Just Good Vibes

Explore our jewelry in the way that feels right for you—shop by gemstone, intention, occasion, color, chakra, zodiac, or animal medicine. However you’re called to begin, there’s a meaningful connection waiting

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[New Releases](/content/collections/new "Browse our New Releases collection"/index.html) [View All](/content/collections/new "Browse our New Releases collection"/index.html)

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Mother of Pearl Celestial Necklace for Good Friends are Like Stars\ \ Mother of Pearl Celestial Necklace for Good Friends are Like Stars\ \ \ \ $29.00

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Limited Edition Turquoise Necklace for Dare Greatly\ \ Limited Edition Turquoise Necklace for Dare Greatly\ \ \ \ $45.00

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Limited Edition Labradorite and Silk Bracelet for Untamed\ \ Limited Edition Labradorite and Silk Bracelet for Untamed\ \ \ 5.0(1)\ \ \ $38.00

Stones That Restore

SHOP Healing

Strength in Every Stone

Shop Courage

Grounded Energy Awaits

Shop Stress Relief

Where Connection Begins

Shop Love

Support Always By Your Side

SHOP EARRINGS

Wear Your Intention On Your Wrist

SHOP Bracelets

[Newly Marked Down Styles](/content/collections/sale "Browse our CLEARANCE SALE collection"/index.html) [View More](/content/collections/sale "Browse our CLEARANCE SALE collection"/index.html)

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Blue Goldstone Little Wishes KIDS Necklace for Friendship\ \ Blue Goldstone Little Wishes KIDS Necklace for Friendship\ \ \ 5.0(11)\ \ \ $10.50\ $14.00

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Howlite Little Wishes KIDS Necklace for Happy Birthday\ \ Howlite Little Wishes KIDS Necklace for Happy Birthday\ \ \ 5.0(11)\ \ \ $10.50\ $14.00

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SoulKu Market Tote Bag\ \ SoulKu Market Tote Bag\ \ \ 5.0(1)\ \ \ $13.50\ $18.00

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Selenite Charging Triangle\ \ Selenite Charging Triangle\ \ \ 5.0(13)\ \ \ $16.80\ $22.00

The heart & Soul of soulku

SoulKu is about more than just jewelry—it’s a choice to support slow, mindful making over fast fashion. Every piece is handmade, signed, and packaged by a community of work-from-home moms in Asheville, North Carolina. It’s a hands-on process with real people behind it, each one contributing her own touch to make something meaningful. When you wear SoulKu, you’re connected to that purpose, supporting families and celebrating work that’s rooted in community.

Meet our makers

Follow Us On Instagram @soulku

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✕

soulku

I have a dear friend, Kathryn, who lives across the country in Northern California. We have been friends since I was 19. We text maybe once a month, usually about nothing in particular, and chat on the phone at least once every 2 months.. When we do get on the phone, we pick up exactly where we left off, like no time passed at all. I know you have friends like this too - ones who have seen you rise and fall, raise babies and let them go, stood by as parents have passed, celebrated your wackiness, and saw the best in you when you couldn’t see it in yourself. That's the whole idea behind this necklace. Five petite mother-of-pearl stars surround your neck, and they feel celestial and heavenly. The necklace itself is small on purpose. Five petite mother-of-pearl stars, sweet enough to wear on their own, delicate enough to layer with whatever's already orbiting around your neck.

October 24

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soulku

It's hard to let things go. It's run its course, but there's comfort in knowing what to expect. Creature of habit, right here. This Full Moon in Taurus arriving on October 26th will question our security. Is it attachment or stability? What are we holding onto because of predictability? A solid foundation is what Taurus loves, but we should reflect on what and who support our growth. What are we holding onto and why? Change has a way of illuminating what we’ve been holding onto as proof that we’re loved and safe. And the beautiful, complicated work is learning that those things can belong to you (YOU ARE WORTHY), even when/if life looks different than you expected.

Taurus Full Moon Mantra: I release what I have outgrown, and I trust myself through every season of change.

October 23

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soulku

Want to see something magical?!

October 22

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soulku

BACK IN STOCK! In honor of Sally Owens, and being safe enough to live fully and be all you can be and fall in love or be in love with strength and grace - we found a carved Turquoise Thunderbird for the job. Thunderbirds are one of the oldest, most protective symbols, carried across cultures for centuries to guard the door, so whoever's wearing it is free to walk through. It’s your real practical magic to wear every day. Protected & Magical - because you are both.

"There are some things I know for certain: always throw spilled salt over your left shoulder, keep rosemary by your garden gate, plant lavender for luck, and fall in love whenever you can."

October 21

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soulku

Join us tonight, Wednesday the 21st! A night of *exclusive* gemstones on this Instagram Live. 7 pm EST. Hope to see ya there!

October 21

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soulku

Scorpio season begins October 23, and you know that feeling in your gut when you already know the truth but still try to talk yourself out of it. That's where we are going this season.

Scorpio is a fixed water sign ruled by Pluto in modern astrology, associated with emotional depth, intuition, intimacy, & transformation. This Scorpio season puts what is beneath the surface front and center. It's a time of revisiting old relationships, personal values, and the like. Remember that it takes courage to let yourself fully feel something, especially when you know it might change your trajectory. Give yourself space to work through these, reflect on what truly matters to you, and focus on what uplifts you. Let beauty and joy join this process, too. It is important to remember what nourishes you.

The Taurus Full Moon on October 26 offers grounding, while the Scorpio New Moon on November 9 gives you space to set intentions around honesty and trust. Your reminder for this Scorpio season? Don't worry about having all the answers. Just be willing to get honest with yourself. 🦂

October 20

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soulku

INSTAGRAM LIVE SALE ✨ Join us this Wednesday, October 21st, at 7 PM EST for a night of exclusive gemstones available only during this live sale!

Win a $50 SoulKu gift card! Here’s how: ❤️ Like this post 💬 Tag your gemstone-loving friends (each tag = 1 entry) 📩 Bonus: Share this reel to your stories! Winner announced at the end of the show.

NEW TO OUR INSTAGRAM LIVE SALE? Your very 1st Live Sale order = a $20 gift card from us (for future purchase)

October 19

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soulku

You already know what it feels like. It’s the job you left with no plan B. It’s the city you drove out of, car full of boxes, a rock in your stomach. It’s that relationship you finally said the truth about even though it was so much easier to keep being “fine.” It’s about that really scary thing you're about to do next - the one you haven't told anybody about, the one you're still working up to. (You can do it, I know you can!)

Life is a ride, isn’t it? And nobody feels ready for any of it. And yet somehow - we manage to do it anyway. That's Daring Greatly. Not fearless. Nobody's actually fearless, and we'd never try to tell you that. Just willing, probably scared, but moving forward regardless. We wanted a piece for that exact moment. The Turquoise is the truth-teller - worn for centuries by people who needed to find their voice, get the heck out of dodge, or protect something they loved. The three brass beads are metal symbols: courage, confidence, and heart. And the cord is red on purpose. Not a delicate chain that snaps the first time life pulls on it - a cord. Plain, strong, the color of your own pulse and heartbeat.

This is a limited edition, made and signed by one of our mama makers, the way every SoulKu piece always has been. Wear it for the leap you're about to take. Or send it to the person in your life who's mid-leap right now and needs to know someone sees how freakin brave they actually are.

October 17